Variety Fun
Variety Fun is a leading snack subscription company bringing joy and excitement to households across the country. With a mission to make snacking a fun and adventurous experience, they deliver an array of delicious snacks, from both familiar and new brands, straight to their customers' doors.
Website
Services
Industry
Partnership Brief
Snack Subscription Service
​Variety Fun collaborated with Designer's ID to design and develop their subscription website. They wanted a modern, user-friendly platform that allowed customers to easily subscribe to monthly snack deliveries, manage their subscriptions, and customize their bundles. Designer's ID was tasked with creating a website that adhered to Variety Fun's branding guidelines and fun, vibrant mood board, while also integrating a custom CMS for seamless management



Challenge
The primary challenge was to create a subscription-based e-commerce website that embodied Variety Fun's vibrant and playful brand identity while providing a seamless user experience. The website needed features that allowed users to subscribe to snack boxes, manage their subscriptions, and customize their bundles effortlessly. Additionally, a CMS had to be developed to give Variety Fun full control over their content, product management, and customer database, all while ensuring the design remained engaging and aligned with their branding.
Solution
Designer’s ID crafted a fully custom website from scratch, ensuring it met all of Variety Fun's requirements. The team designed a vibrant and engaging UI/UX, staying true to the brand's playful and energetic identity. The subscription system was built with functionality for users to easily choose between FIT and FUN boxes, customize their snack bundles, and manage their subscriptions. A custom CMS was developed, allowing Variety Fun to effortlessly update products, manage customer subscriptions, and analyze data. Additionally, the website was optimized for speed, responsiveness, and seamless navigation across all devices.
Result
Variety Fun now has a dynamic and engaging subscription website that perfectly aligns with their brand identity. The platform allows customers to easily subscribe, customize their snack boxes, and manage their accounts with a few simple clicks. The vibrant design captures the brand's fun and adventurous spirit, while the custom CMS gives Variety Fun complete control over their operations. The website has become a key tool in driving customer satisfaction, brand loyalty, and operational efficiency for Variety Fun.